SADAIVA:
LUXURY
HANDICRAFT
PROJECT APPROACH
BRANDING, TYPOGRAPHY AND WEB DESIGN
LOCATION
INDIA
YEAR
2023
ABOUT SADAIVA
Sadaiva, meaning ‘always’ in Sanskrit, stands for the brand's endeavour to create timeless handcrafted home décor and personal accessories made from excess fabric pieces.
Proudly woven by the weavers of India, the brand's mission is to reduce textile waste going to landfills, and preserve the diverse and vibrant textiles of India by bringing traditional handicraft to homes.
All materials and finished products are directly sourced from small businesses and artisans respectively, and Sadaiva gives their artisan community a platform to share their craft and stories with patrons across the globe.
Proudly woven by the weavers of India, the brand's mission is to reduce textile waste going to landfills, and preserve the diverse and vibrant textiles of India by bringing traditional handicraft to homes.
All materials and finished products are directly sourced from small businesses and artisans respectively, and Sadaiva gives their artisan community a platform to share their craft and stories with patrons across the globe.
CUSTOM TYPOGRAPHY
The font 'Kairi' is inspired from the paisley motif commonly found on Indian textiles, and is made to align with the brand's product lines that are rooted in the Indian aesthetic.
COLOUR PALETTE
The chosen colours exude earthiness and luxury simultaneously.
Product Packaging
Business Card
BRAND COLLATERALS
The client wanted a minimal, yet rich look for the packaging and business cards. All collaterals are made from biodegradable materials and natural inks.
WEB DESIGN
The aim of the website is to cater to both patrons and artisans belonging to Sadaiva's community. Handicraft is cherished all over the world, but often the techniques and stories of artisans and how they came to be are unknown. The website serves as a platform to bring Indian handicraft to the forefront and give people the opportunity to contribute to textile preservation and waste reduction.
